OUR JOURNEY

Hello and welcome to our saffron story. We are Mohsen Saki and Mina Amir Yavari, the heart and soul behind our family-run saffron business. Our journey into the world of saffron isn’t just a business venture; it’s a passage that connects us back to our roots, to the aromatic kitchens of our mothers who used saffron daily, instilling in us a deep appreciation for this “red gold.”

AMAZED BY THE SAFFRON

In 2008, driven by our passion for this exquisite spice and its unique properties, we ventured into the saffron industry. Our aim was simple yet profound: to share the rich flavor, vibrant color, and health benefits of high-quality saffron with the world. We began by exporting to various countries in East Asia, particularly Malaysia, and then expanded our reach to the Emirates, Russia, Singapore, and more. Our journey has been long and filled with learning experiences. It led us to London, a city as diverse and inclusive as the many uses of saffron itself. Here, we continue our mission, not just as entrepreneurs, but as ambassadors of quality saffron. It’s in London that we decided to plant our dreams and watch them grow alongside the bustling streets and the flowing Thames.

As a family business, our approach is personal. We know what quality means and the difference it makes. Our daily use of saffron in our own kitchen is a testament to the standards we uphold. We believe in the product we sell because it’s a part of our heritage, our tradition, and our lifestyle.

Our vision is expansive. While we’re establishing roots in London, we’re also working tirelessly to register our brand, set up a dedicated trading company, and potentially launch a specialized saffron packaging company. We aim to be a name synonymous with trust, authenticity, and premium quality.

WE’RE CREATING VALUE

As first-hand suppliers, we take great pride in sourcing our saffron directly from the farmers. This close relationship with the cultivators allows us to ensure the highest quality and authenticity of every strand. By dealing directly with those who tend to the saffron fields, we bypass intermediaries, ensuring that our clients receive the purest product at the best value. Our commitment to being first-hand suppliers is at the heart of our promise to deliver excellence in every pack.

We are steadfast in our goal to be the most affordable saffron supplier in the market without compromising on quality. We understand that value is paramount to our customers, and we strive to offer the best saffron at the most competitive prices. By optimizing our supply chain, maintaining direct relationships with farmers, and focusing on efficient business practices, we aim to pass the savings on to you. Our vision is to make the luxury of saffron accessible to more kitchens across the globe, ensuring that everyone can enjoy the exquisite taste and aroma of this precious spice. As we continue to grow and develop, your support is invaluable. It’s not just about business for us; it’s about building a community of saffron lovers who appreciate the finer things in life. Join us in this journey, support our dream, and let’s savor the taste of high-quality saffron together.

Thank you for choosing us and for believing in our vision. Here’s to a future where every dish is a story and every thread of saffron adds a verse.

Warmest regards,

Mohsen Saki & Mina Amir Yavari